To view the customer satisfaction level of two wheeler vehicles in yamaha. The two wheelers market has had a perceptible shift. A project on impact of post sales service on customer satisfaction at hero honda by babasab patil karisatte. The study was conducted in thanjavur district, tamil nadu. To know which particular two wheeler have more image in the market. Consumer behaviour two wheeler, project report on two.
The study has aimed to analyze the customer satisfaction of two wheelers. The project entitled two wheeler showroom management is to be developed for maintaining the show room activities like, customer maintenance, customer quotation generation, vehicle sales, customer dues maintaining for the instalment customers, vehicle service and spare parts sales, customer follow ups details, customer feedback form. Dugganiyuvaraju 20 conducted study on customer satisfaction towards honda two wheelers. A study of customer satisfaction of two wheelers on yamaha priyanka jain 1accf, amity university, noida, up abstract. Free download mba project on consumer satisfaction level of bajaj bikes. Study on consumer buying behavior and satisfaction level marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Study of consumer behaviors regarding two wheeler page link. The setting of mba final year project on customer satisfaction objective is the corer stone of a systematic study. A study on customer satisfaction towards honda activa slideshare.
A project report on customer awareness and effectiveness. This study is based to identify the factors that influence the consumer buying behavior of the two wheeler bikes at allahabad, lucknow and varanasi cities of uttar pradesh. So a study had been conducted on consumer behaviour towards twowheeler motor bikes in chennai and trichy with a sample of 100 consumers by selecting two wheeler motor bikes i. Tvs, honda top in twowheeler customersatisfaction list. Abdur rahman university chennai600 048 1 page a study on customer satisfaction of honda activa in. Mahalakshmi 2014, customer satisfaction on two wheelers a special reference with tvs xl in theni district. Dugganiyuvaraju and durgarao 2014 2 have made a study on, customer satisfaction towards honda two wheelers. A study of customer satisfaction of two wheelers on yamaha. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Study and analysis of the impact of delhi metro on two wheeler industry hero honda 1057. Hence customer has a wide choice for purchasing a two wheeler brand, but the buying decision depends on. Customer satisfaction on honda activa a special reference with. A project report on customer satisfaction level for two wheeler. Customer satisfaction on honda activa a special reference.
Apr 15, 2011 a project report on customer satisfaction of two wheelers industries with special reference to yamaha motors slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Get details of honda 2 wheeler project in training. Doc a study on customer satisfaction of honda activa in chennai. Free download mba project on consumer satisfaction level of. To know which particular twowheeler have more image in the market. Study on consumer buying behavior and satisfaction level. Oct 12, 20 the major players in the two wheeler sector are bajaj auto, hero honda, kinetic, lml and tvs motors. The development of the two wheelers mainly depends on the customer satisfaction. The above table clearly shows that among the 250 respondents, 26% is stimulated by new paper, 20%.
A project report on study on customer satisfaction towards honda two wheeler submitted by. The study will be fruitful one when the basis laid down is a concrete one they represent the desired solution to the problem and help in. Honda is the worlds largest manufacturer of two wheelers, recognized the world over as the symbol of honda two wheelers, the wings arrived in india as honda motorcycle and scooter india pvt. Hero honda, yamaha, and tvs bikes and data had been collected through structured questionnaire. Bajaj auto limited is one of the largest two wheeler manufacturing company in india apart from producing two wheelers they also manufacture three wheelers. The study was undertaken to find out how happy the owners really are with their bikes. You will get the project report through mail from side within 24 hrs of your order. Customer satisfaction survey for bajaj management paradise. It stands next only to japan and chine in terms of the number of two wheelers produced and sold respectively. Doc a study on customer satisfaction of honda activa in. Psychological factors so a study had been conducted on consumer behaviour towards two wheeler motor bikes in the twin cities i. Mba marketing projects final year marketing projects. Customer satisfaction level for two wheeler vehicle company network.
A study on customer satisfaction of honda activa in chennai. A study on consumer satisfaction of t wo wheeler bikes. Among two wheelers, motorcycles have led the upsurge 88% growth to result in a yoy growth of 42% for the sector. Project report on study of consumer behaviour regarding. We prepare and deliver impeccable mba marketing projects, guided by immediate requirement and industry arrangements.
To study the level of customer satisfaction towards bajaj a project report submitted to the. Please upload a seminar or project report, code, material. The necessity for studying customer satisfaction arises because of the fact that in todays dynamic environment customers are the king and it is the customer who determines the success or failure of any business organization. Customer satisfaction level for two wheeler vehicle crossing 6 million two wheelers with exact sales standing at 6,208,860 during the year 200405. Pdf adobe acrobat top five brands of two wheelers, such as hero, honda, tvs, bajaj and yamaha in south. Find out from consumer reports owner satisfaction scores based on extensive survey data. A study on consumer satisfaction amoung yamaha two wheeler users dheeraj r m. Customer satisfaction towards honda two wheelers iosr journal.
Hero honda, yamaha, and tvs bikes and data had been collected through. The main motive of project report was to enhance my. Mahindra pumps by aditi shah in marketing category. Tvs motors and honda top in customer satisfaction among two wheelers makers when it comes to aftersales service and communication with consumers, according to a survey. Mini project report submitted to the school of management by ansiya. This is a research report on project report on customer preference and brand awareness.
This is to certify that the project report titled customer satisfaction of toyota which is submitted by me in partial fulfillment of the requirement for the award of degree bachelor of business administration from guru gobind singh indraprashta university at delhi school of professional studies and research, delhi. Objectives study on customer satisfaction of honda activa. Project report on customer preference and brand awareness. Marketing strategy of two wheeler segment in automobile. A project report on customer satisfaction level for two wheeler vehicle by babasab. Tvs scored 782 points in customer satisfaction on the aftersales service front, while honda motorcycle and scooter scored 749 points. Mini project report submitted to the school of management by ansiya sainudeen 292601007 under the guidance of dr. Hero honda is considered to be most fuelefficient bike on india road. To find the factors of customer satisfaction towards honda activa. All the two wheeler users in the thanjavur district were the chosen subjects of this study. Another objective of the study was to provide two wheeler manufacturers with actionable information to improve their products, services and brand image for their customers. A project report on customer satisfaction of two wheelers.
Indian two wheeler industry analysis research report. A study on customer satisfaction of honda bikes 1m. Indias top two wheelers manufacturers by volume, hero moto corp. A number of both national and international customer satisfaction barometers or indices have been introduced in the last decade.
Project report on honda consumer behaviour behavior. Todays scenario the most of the industry has been focusing. To find out the consumer awareness level of two wheeler dealers in coimbatore district. View essay a study on customer satisfaction in honda. The data has been collected on the basis of the different sources in order to achieve the object of the project. A study on customer satisfaction of a selected branded two wheelers. Their needs and preference can be changing as per current scenario. Customer satisfaction level for two wheeler vehicle. Tvs motor company has one of the most extensive networks with over 500 dealers and 2500 customer touch points. An empirical approach to measure customer satisfaction of two wheeler. Download as doc, pdf, txt or read online from scribd.
The null hypothesis is of this project report is that customers are highly satisfied. Saradas auto agencies for tvs two wheelers were good because of the right approach of a group of sincere mechanics. Customer satisfaction survey these days the client approval is of prime significance because the trade starts with the client and ends with the purchaser. India is the second largest manufacturer of two wheelers in the world. A project report on customer satisfaction survey of maruti. Customer awareness and effectiveness of hero honda passport program industry profile history india has the largest number of two wheelers in the world with 41. Honda is the worlds largest manufacturer of two wheelers. Download project report of bajaj vs hero honda download complete project report here. Project report on customer relationship management published on may 21, 2012 contents annexure. The project entitled a study on customer satisfaction towards bajaj two wheeler products under taken by the researcher would help the dealer to know about the level of customer satisfaction on the services provided. A study of customer satisfaction of two wheelers on yamaha doi. The study focuses on customer satisfaction toward the honda two wheeler. Rushanthkumaran and 2murugan ramu 1saveetha school of law, saveetha institute of medical and technical science s, saveetha university, chennai.
The present article an endeavor has been made to study the customer relationship management on honda two wheelers in erode district. It is a judgement that a product or service feature, or the product or service itself. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products. Final year mba students can find mba finance project reports, mba.
Observers believe this could become a reality by 2020. The customer approval survey is the thermometer of the achievement of the product or the services provided by the corporation. A study on bajaj and hero honda tells about the objective of the study in a nutshell. Introduction the bajaj group is amongst the top 10 business houses in india. Customer satisfaction will be lower in industries where the industry offers a homogenous product to a heterogenous market. Customer satisfaction and market potential of icici bank with study of current roaming account. Performance has significant impact on customer satisfaction satisfaction. Deepika abstract in the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. The project title marketing strategies of two wheeler segment in automobile industry. A study on customer satisfaction of a selected branded two. A study on brand preference for bajaj two wheelers among customers in vellore,ask latest information,abstract,report,presentation pdf,doc,ppt,a study on brand preference for bajaj two wheelers among customers in vellore technology discussion,a study on brand preference for bajaj two wheelers among customers in vellore paper presentation details. Hmsi, a 100% subsidiary of honda motor company ltd.
Honda began unifying its multiple dealership channels into a single honda sales channel, seeking to strengthen the honda brand, enhance customer satisfaction, and help ensure lifetime customer loyalty. Search and upload all types of project report on customer preference and brand awareness. Regarding satisfaction of motor bikes 85 respondents have stated that yamaha satisfaction is highest and the lowest is for tvs bikes i. Hyderabad and secunderabad with a sample of 100 consumers by selecting two wheeler motor bikes i. Vol1 issue3 2016 international conference on research. Babasab patil, a project report on the comparison between hero honda. Project report on study of consumer behaviour regarding two. We are the first in the two wheeler industry to measure customer satisfaction, audited by external consultants of international repute. The main objective of the study to find out the customer satisfaction level towards honda bikes services. Bba project reports, bba management reports, project. A study on customer satisfaction towards honda activa. A project report on customer satisfaction level for two. Recognized the world over as the symbol of honda two wheelers, the wings arrived in. A case of cellular operations in malaysia have viewed that customer satisfaction and customer service have been critical factors of the cellular industry.
The manufacturing and distributing system of honda are also sources for the succession of honda. Total customer satisfaction in the indian motorcycle sector. A study on customer satisfaction of a selected branded two wheelers in south coimbatore d. We are the first in the twowheeler industry to measure customer satisfaction, audited by external consultants of international repute. It includes availability level of products, quality of the products, customer s expectations towards the products and problems faced by customers if.
India is one of the very few countries manufacturing three wheelers. Project report on customer relationship management by sanjay. Pdf a study on consumer satisfaction of two wheeler bikes. This research analyses the satisfaction of the customer towards two wheelers. The implications, market drivers and scope of a future massive indian vehicle market are covered in the india strategic market profile, a brand. Are you looking for honda 2 wheeler project in training. An empirical approach to measure customer satisfaction of. Discuss customer satisfaction survey for bajaj within the marketing research forums, part of the resolve your query get help and discuss projects category. Ekinci et al 2004 cites olivers updated definition on the disconfirmation theory, which states satisfaction is the guests fulfilment response. The indian two wheelers industry can be broadly classified into three major segments scooters, motorcycles and mopeds. To know the most influence media to create awareness regarding two wheelers.
We collected most searched pages list related with honda 2 wheeler project in training and more about it. This research also concentrates on the market size of different two wheeler producers those offering distinctive product portfolios to the customers. Industries that supply a high quality homogenous product to homogenous market will register high satisfaction. Customer satisfaction is lower an industries where repeal buyer faces high switching costs. Mbabba projects new project report list, free sample. Indian two wheeler industry analysis research report the indian automobile industry is one of the largest in the world. There are many types of two wheelers and they are playing an essential role in fulfilling the needs of customer now a days and the customer are more dynamic. To identify the factors influencing consumer buying behavior process.
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